Published on March 31, 2026 by aabelset
Forever Green has just launched The Continuous Living Cover Market Builders Program, designed to facilitate innovation partnerships between industry and the University of Minnesota Forever Green Initiative. This program offers structured opportunities for companies in food, feed, renewable fuels, and cosmetics to explore new ingredients, develop market opportunities, and advance their regenerative agriculture and climate resilience goals.
Forever Green is a platform out of the University of Minnesota stewarding the development and commercialization of 15+ continuous living cover (CLC) crops. CLC crops provide both economic and environmental benefits, building soil health, protecting water quality, and offering profitable crop diversification strategies to farmers in the Upper Midwest. Examples include Kernza®, perennial cereal rye, winter durum, winter camelina, and hybrid hazelnuts.
Early industry engagement is critical to building the supply chains and market demand needed to scale CLC crops — and companies that engage now will help shape how these markets develop.
Forever Green is hosting an introductory webinar on April 23rd at 2pm CT to share how companies can engage. This session is open to all, but specifically geared towards professionals in sustainability, R&D, procurement, brand, or supply chain development. Register here!