According to a new CFANS Insights survey, 80 percent of U.S. consumers today prefer animal-based protein, but demand for plant-based products is growing across market segments. Dr. Pam Ismail, Founder and Director of the Plant Protein Innovation Center (PPIC), provides her insights on the evolving plant-based protein sector, and highlights the importance interdisciplinary research has on meeting ever-changing consumer demands. Read more here: https://cfans.umn.edu/news/americans-pick-their-proteins
If you would like to know more about collaboration and research opportunities with PPIC, please reach out to us at [email protected].